Five shades carry five signals: black reads sleek and sophisticated, blue signals trustworthy and calm, purple feels luxurious, brown is simple and dependable, and orange projects confidence, success and bravery. That is why a taupe Birkin blends into any outfit while an orange Birkin commands attention the moment it enters a room.
Colours carry meaning
Think about how you feel when you wear all black: sleek and sophisticated, likely. Think about a purple satin dress on a night out: luxurious. The same association runs through the rest of the spectrum. Unconsciously, our minds link colours with feelings, and when we want to portray a feeling, we wear the colour that matches. The habit is so automatic that many people do not notice they reach for the same shade for the same occasions.
Why blue feels trustworthy
Blue reads as calm, trustworthy and loyal. There is a theory behind it: the sky is always blue during the day, and that is something we all trust will happen, while stepping outside for fresh air settles us down. That reliability is the association. If you tend to reach for something blue when meeting someone new, you are trying to project exactly those qualities.
What your bag colour says
The same theory applies to luxury handbags. A taupe Birkin is fairly reliable and dependable, easy to pair with all outfits, and brown typically represents something simple and trustworthy, which is why brown and nude heels with a beige purse became everyday staples. An orange Birkin does the opposite: it is a statement that demands attention when you walk into a room, because orange is associated with confidence, success and bravery. A bold colour can command a room; a dependable one lets you move through it unnoticed.
Pick a dependable neutral in our Hermès collection, or make a statement with a bold colour in new arrivals.
