The Financial Times reported on September 6, 2022 that logomania is phasing out, and the runways agree: Prada's fall/winter 2022 debut was sleek and clean cut with few visible logos, and even Balenciaga's trash bag look stayed subtle. Quiet, logo-free pieces are leading while logo patterns wait for their next cycle.
What the runways showed
Influencers around the world have been promoting bags with no logo, and when a pattern appears it is usually woven, tweed or rhinestone. Logo rockers are appearing less on celebrities and feeds alike. Prada's fall/winter 2022 fashion week debut was sleek and clean cut with few obvious logos on display, and even the Balenciaga trash bags were subtle: everyone knows they are Balenciaga without a logo in sight.
Why logos are stepping back
Y2K was the epitome of logomania: flashy, colourful and loud. This year's runways lean the other way, toward capsule wardrobes and everyday basics. We saw structured black bags, black and white tailoring, and menswear-inspired looks for women, including suits and ties, which means the briefcase trend we predicted is coming to fruition. More pieces carry the "is it expensive or is it affordable" ambiguity, and capsule dressing favours high-quality materials that maintain their investment.
Should you sell or stock up?
Logomania will never fully go out of style, because trends come in and out of seasons. Right now is the time to stock up: many people will be selling their logo pieces, so prices are low. The counter rule matters too: sell your bags when they are in demand. If you want a quote while logo styles are still moving, fill out the consignment form and a product specialist will help you time it.
Shop icon monogram pieces in Louis Vuitton and Hermès, or let us sell the pieces you have outgrown through consignment.
