A Goyard Saint Louis PM costs about $1,950 USD at the boutique in 2026 and typically trades for $1,100 to $1,500 on the secondary market. The GM runs about $2,250 new, while the structured Artois and the reversible Anjou start near $2,700. Goyard never discounts and does not sell online, and both facts shape resale pricing.
Goyard prices: retail vs resale
Four models come up in almost every pricing conversation. Boutique figures are approximate, in USD, and can vary slightly by region; pre-owned figures describe excellent-condition pieces in classic colorways.
| Model | Boutique (approx.) | Typical pre-owned | Notes |
|---|---|---|---|
| Saint Louis PM | $1,950 | $1,100 to $1,500 | Lightest, most common model |
| Saint Louis GM | $2,250 | $1,300 to $1,800 | Travel and work size |
| Artois MM | $2,700 | $1,700 to $2,200 | Zipped top, leather corners |
| Anjou PM | $2,750 | $1,800 to $2,300 | Reversible, leather side |
(Prices verified October 2026)
Classic colors settle 20 to 40 percent below the boutique pre-owned. Rare colors can hold at retail or above, and personalized pieces with painted initials usually sell below market, because the next buyer has to share your taste in monograms.
Can you buy Goyard online?
No. Goyard sells through roughly 30 boutiques worldwide and a few department-store corners, with no e-commerce and no outlet. That is the whole distribution strategy, and it does not bend: if you want the boutique experience and the untouched box, you travel or you wait.
Two practical consequences follow. Color availability rotates by location, so a piece you saw in Paris may never arrive in your nearest city, and the pre-owned market becomes the only way to buy Goyard without a trip. That is why authenticated resale matters so much for this brand, and why prices here behave differently than they do for brands with broad retail networks. For buyers, it also means listings move quickly when they appear: if a piece in the color you want turns up from a trusted seller, hesitation gets expensive.
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When does resale beat the boutique?
For the classic black and black-with-tan Saint Louis, resale usually wins on price: expect to save 20 to 40 percent and skip the trip. The canvas ages gracefully, so a carefully kept pre-owned piece can look close to new.
The boutique wins for specific colors, personalization, and the full set with receipts and box. Pre-owned also lets you try a color you are unsure about without a full commitment, since classic totes hold much of their value if you change your mind. If you are paying near-retail for a rare color anyway, compare both routes before deciding; ten minutes of comparison often changes the answer.
Not sure which size you are pricing? Our Goyard tote guide walks through what fits in each model, and the history behind the chevron explains why the pricing holds: the canvas has been made the same way since 1892, and supply has never chased volume.
Is Goyard more expensive than Louis Vuitton?
Close, but not neatly. A Saint Louis PM at $1,950 sits near a Monogram Neverfull MM, while the GM and the leather-trimmed Artois and Anjou land above it. On the secondary market, both brands are resilient: classic colorways in each sell quickly, and condition decides the rest.
What to check before buying pre-owned
Our team authenticates every Goyard that arrives, and the checks that matter most are:
- Goyardine pattern: crisp chevrons, even color, no cracking at the folds.
- Handles and trim: supple leather, even patina, no dried or split edges.
- Stitching and hardware: straight lines, heavy studs, crisp engraving.
- Interior: clean, odor-free, with the correct brand stamp.
- Provenance: receipts help, and they are not required.
If you would rather skip that checklist entirely, browse the authenticated Goyard collection, where every piece has already passed it.
Frequently asked questions
How much is a Goyard tote in 2026?
The Saint Louis PM is about $1,950 at the boutique and $1,100 to $1,500 pre-owned in classic colors. The GM is about $2,250 new and $1,300 to $1,800 pre-owned. The structured Artois and reversible Anjou run higher in both channels.
Can you buy Goyard online?
No. Goyard has no e-commerce at all, which is exactly why the secondary market matters so much for this brand. Buy from a seller who authenticates in house and offers clear terms, because online Goyard listings are a favorite target for replicas.
Is Goyard more expensive than LV?
It depends on the model. The Saint Louis PM sits close to a Neverfull MM, and Goyard's leather-trimmed designs cost more than their nearest LV equivalents. Neither brand discounts, so the practical difference is availability: Goyard is harder to buy new, and that shapes resale.
The LDJ edit
