Hermès Filed a Trademark in the Metaverse: What It Means
After the MetaBirkin lawsuit, Hermès filed a metaverse trademark covering NFTs, crypto and virtual goods. Here is what the filing covers and why.
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Luxury Brands In The Metaverse: Gucci And LVMH
Luxury online sales tripled to 22 percent by 2021, and brands like Gucci, Selfridges, LVMH and Prada pushed into NFTs, virtual fashion and blockchain.